As a content creator, your content gets you paid, so you want to make sure you can continually put out content and build up your business. Sounds simple, right?
At first, content is easy to produce and get out there because you’re excited and have tons of ideas, but as time goes on, you start to lose motivation and it gets harder and harder to come up with fresh content. This is ESPECIALLY true if you’re putting tons of hours into content creation.
You can always pay someone else to make content for you, and that works great for many people, but what are you supposed to do when you’re new and broke, or running out of ideas and don’t want to hire someone new? You have to look into ways to improve your efficiency and get the most out of the content you have.
When you first start, you make some mistakes and it can be easy sometimes to accidentally become complacent and keep making those simple mistakes.
Sometimes you are too lazy to edit a photo to be SEO friendly and you just put it in your post because it’s just one photo and you’re tired.
It’s ok to make mistakes, but it pays to just streamline the process and complete it correctly the first time. That way you know you put out the best possible content you could, and you don’t have to spend any time going back and fixing mistakes later. These small little choices add up!
It’s ok to make mistakes, its inevitable, but there are a lot of mistakes you can avoid just by simply trying a little harder to be consistent. Consistency is huge, don’t cut corners.
Spend Extra Time Choosing Good Images
When you have been writing blog posts all day and talking to people on social media for hours, and it’s time for you to pick which images to use for your new blog article, take some extra time to chose amazing images.
Often, your featured image is the first thing people will notice and it’s probably the only shot you have at getting their attention.
It can be easy to settle with an average picture, but spending the extra 2 minutes to find the perfect photo is worth the time. If you pick a bad photo to use, you’ll just have to come fix it later or your content will suffer, so just do it right the first time and pick a good photo, even if it takes a little longer.
Some sites don’t even use images but don’t be like them. You don’t have to use 1000 amazing photos for each blog article, and you probably wouldn’t want to for page load times anyway, so all you really need is a few amazing pictures per article.
You can find a few great ones if you spend a little time, and if you’re like me and still have a few posts with questionable images, you can always go back later and change them.
Since you’re probably running a niche website, you can find a whole bunch of photos related to your niche at once time to increase your efficiency.
If you search for images one at a time, it takes time to repeat the search process over and over, but if you search once and download a batch of photos, you can work with those photos for a while before you have to search the internet for more photos.
When you are getting your images from any source other than yourself (or even from yourself if you are trying to be a photographer), make sure to take the extra time to mention the photographer.
If you’re a blogger, you’re a content creator, and if you can’t support other content creators, then why would they support you? Even if you look at it from a strictly business perspective, it’s still a great idea to include photographer names in your articles because it provides additional SEO value for your site, and the value it provides for other photographers could realistically increase your influence with them.
Write Down A Topic And Discussion Points
Remember, It’s All About The Journey
Cut Down On Free Time
Don’t Force A Blog Article If You Don’t Have To
How To Make Higher Quality Content
If you’re trying to be a content creator you’ll quickly realize that in order to get anywhere, you’ll need to either be insanely smart, talented, rich, famous, or have the best product that people want. People want your content, but more people will want it if you increase the quality of it.
You might not be able to immediately change how famous, rich, smart, or talented you are, but you can always change the quality of the product you’re creating.
Improving is never an easy task, but here are some content creation tips to help you improve your content quality:
Be Careful With Ads
Ads can provide income, which is great, but ads can also decrease the user experience. If your customers want cheap trashy sites full of ads why wouldn’t they just go to the other 10 billion sites made already? Can you use ads and be successful? Of course you can, ads are really amazing, but don’t scare your audience away with them. Each person is very, very important when you are first starting out, because each person can provide word-of-mouth advertising for free.
Word-of-mouth advertising is amazing because the sale usually occurs between friends who trust each other.
You are much more likely to download an app that a friend tells you about than any app I could ever recommend to you, regardless of the actual quality of the app. Trust is huge, and any time you can get free advertising power, advertising your business anyway, you should do it. You don’t necessarily need to place ads on your site to make money. You can think of your site as a way to get amazing products to your customers rather than a way to get amazing money from your ads.
That difference will set you apart from the crowd who always has 1:30 of commentary before each video on Youtube because they have to beg for donations. Just make good content, ads suck.
One platform I have had a small amount of success with was using Microsoft PPC text ads to send traffic to Bookshop.org, which has a really wonderful affiliate program and service.
Don't Be Greedy
Let Your Content Sit And Get A Second Opinion
Do What You're Passionate About
This may not apply to some of you, because people can be extremely passionate naturally and already be doing what they are passionate about, but a LOT of us often get trapped into doing jobs we aren’t passionate about, jobs that just pay the bills.
Just paying the bills is wonderful! But if you’re going to be “just paying the bills”, be doing it doing something you love. If you do that, you’ll find yourself wanting to try harder and be better at what you do, then you’ll be more successful.
It’s really as simple as that.
Spend A LOT Of Time Learning
Add In Visuals To Your Posts
People LOVE visual stimulation and long walls of text aren’t visually appealing to most people. They don’t mind reading, but they like to see things and hear things too. You can use all mediums of communication to engage with people so use them!
Some people don’t use images because it is a lot of work, but their content doesn’t look good and I wouldn’t even know if it is good, because the site gets closed immediately if there aren’t any kind of visual stimulants.
(Disclaimer: I receive free premium credits when people sign up for canva through this affiliate link.)
You can use Canva for free to make any of your pictures look better with custom text and design templates.
On the topic of using other forms of content to increase the quality of YOUR content, make sure to put in an effort to support other content creators. When you use someone’s stock photo and they don’t ask for attribution, try to give them a shout-out anyway. If you are too busy and you forget, it’s no big deal, but try to help other people and they will try to help you, it’s karma.
The people who are most successful are the ones who focus on providing value to other people. Other content creators are people too.