Content Creation Tips: Making Better Content Fast

content creation

As a content creator, your content gets you paid, so you want to make sure you can continually put out content and build up your business. Sounds simple, right?

At first, content is easy to produce and get out there because you’re excited and have tons of ideas, but as time goes on, you start to lose motivation and it gets harder and harder to come up with fresh content. This is ESPECIALLY true if you’re putting tons of hours into content creation.

You can always pay someone else to make content for you, and that works great for many people, but what are you supposed to do when you’re new and broke, or running out of ideas and don’t want to hire someone new? You have to look into ways to improve your efficiency and get the most out of the content you have.

When you first start, you make some mistakes and it can be easy sometimes to accidentally become complacent and keep making those simple mistakes.

Sometimes you are too lazy to edit a photo to be SEO friendly and you just put it in your post because it’s just one photo and you’re tired.

It’s ok to make mistakes, but it pays to just streamline the process and complete it correctly the first time. That way you know you put out the best possible content you could, and you don’t have to spend any time going back and fixing mistakes later. These small little choices add up!

It’s ok to make mistakes, its inevitable, but there are a lot of mistakes you can avoid just by simply trying a little harder to be consistent. Consistency is huge, don’t cut corners.

Spend Extra Time Choosing Good Images

creative content

When you have been writing blog posts all day and talking to people on social media for hours, and it’s time for you to pick which images to use for your new blog article, take some extra time to chose amazing images. 

Often, your featured image is the first thing people will notice and it’s probably the only shot you have at getting their attention.

It can be easy to settle with an average picture, but spending the extra 2 minutes to find the perfect photo is worth the time. If you pick a bad photo to use, you’ll just have to come fix it later or your content will suffer, so just do it right the first time and pick a good photo, even if it takes a little longer.

Some sites don’t even use images but don’t be like them. You don’t have to use 1000 amazing photos for each blog article, and you probably wouldn’t want to for page load times anyway, so all you really need is a few amazing pictures per article.

You can find a few great ones if you spend a little time, and if you’re like me and still have a few posts with questionable images, you can always go back later and change them.

Since you’re probably running a niche website, you can find a whole bunch of photos related to your niche at once time to increase your efficiency. 

If you search for images one at a time, it takes time to repeat the search process over and over, but if you search once and download a batch of photos, you can work with those photos for a while before you have to search the internet for more photos. 

This is commonly referred to as batching, and it’s a really good way to increase productivity.

When you are getting your images from any source other than yourself (or even from yourself if you are trying to be a photographer), make sure to take the extra time to mention the photographer.

If you’re a blogger, you’re a content creator, and if you can’t support other content creators, then why would they support you? Even if you look at it from a strictly business perspective, it’s still a great idea to include photographer names in your articles because it provides additional SEO value for your site, and the value it provides for other photographers could realistically increase your influence with them.

Write Down A Topic And Discussion Points

If you think about your overall topic, and you write down a few main ideas related to the main topic, and you just start writing what you can under each one, you will be amazed how quickly you can get up to 1000-2000 words in a blog article, which is all you need for an article to serve it’s purpose. For an example, each heading of this very article was once just a list, and all I had to do was write a little bit about what I thought about each sub-topic. You don’t have to sound very smart at first, this is going to be a rough draft. You don’t need to have perfect spelling or grammar, just write about something related to the topic, and go through it a few times afterwords to make sure it makes sense or add in anything that comes to mind. The more you do this, the more refined your final copy will be and having everything laid out in front of you so you don’t have to come up with a new sub-topic on the spot after finishing each section.

Remember, It’s All About The Journey

If you wrote a blog post that said “All you have to do to succeed is: Work hard, take risks, and do what makes you happiest”, it would be an extremely accurate and efficient way to get the point across to people, because that’s about as easy as you could put it, but it also disregards a very basic part of human nature that we don’t think much about… We LOVE the journey. Sure you could write a 1 paragraph article that is very imformative and post it on your blog. If you make enough of them I’m sure you could find a way to make it work, but for the rest of us, slowing down a little bit is in our best interest. If every blog post you make is an attempt for google to show your site to the world, it seems inefficient to spill the entire story in just 1 paragraph. You could turn it into an engaging adventure for your readers that never ends and get more and more views each month and offer people an increasing amount of value in one location by splitting up your articles a bit. You want to provide value to your readers but they also want something to spend their time on. So give them an actual reason to come read your blog. If they gt the secret to life in 3 words… sure it’s efficient, but no-one is even going to read it because they aren’t interested in the secret to life, they are interested in an interesting journey. You can split up your blog journey simply by writing updates to your progress regularly. You will be basically documenting your journey, sometimes in real time or even sharing future plans with readers! The entire process is up to you, you’re the boss. A blog article is like a photograph, it just represents where you were in your journey at a specific time, so don’t feel weird about writing another article when you learn something new. Your readers WANT to read what you have to say so it’s up to you as the writer to find something worthwhile to tell them.

Cut Down On Free Time

If you honestly believe “free time” exists, you should probably really stop to think about what “free time” is. Having free time is more like you are SPENDING time taking a break. Whether you like it or not, you are your own boss in a way. Whether you make minimum wage working for Wal-Mart or if you’re an entrepreneur, YOU are responsible for your success and YOU make the decisions. If you have “free time” at any point during your day, and then you complain about not being where you want to be, stop wasting your time doing useless crap and spend all your time chasing whatever dream you have. If your dream is to be a blogger then go blog. You are only tricking yourself with that “free time” delusion. No-one has free time, they just convince themselves that they deserve a break. There’s nothing wrong with breaks, if you need one, but don’t sell yourself short and assume you can’t handle a little hard work. If you are doing what makes you happy, it’s not work at all. To put things into perspective, all of my friends complain about “working too much to have the time to work for themselves” yet they somehow find the time to want to hang out regularly and complain about their job. I open up the time to be there for my friends, because it’s the right thing to do, but if we are being honest, they spend more time JUST complaining about their jobs to each other than I spend away from my work, probably even including my sleep time. I sleep a good 4 hours a night and work on my future pretty much every waking moment, I even try to eat while I type. Everyone else looks at it like “Why do I only get 30 minutes for my lunch break?” The truth is… if you continue thinking like that you’ll continue living the way you’re living. I’m not here to judge, but I personally can’t be happy with myself when I feel stuck. If you feel stuck and don’t know how to get out of it, we can help you sort that out. If you ever just need someone to chat with because you feel stuck – I will help you any way I can so feel free to Contact Us here, or send us a message on social media. You don’t want to be stuck, it isn’t good for you. BE CAREFUL THOUGH!!!! Working yourself to the bone is hard on you. After a certain number of hours you just lose focus and your productivity drops to zero. If you make a schedule and break up your work activities into smaller chunks, you can rearrange them so you don’t burn out on any one activity. For me, after I work on one website for an hour or two, my productivity drops significantly, and I’m better off doing something else for a while until I have a chance to come up with new ideas.

Don’t Force A Blog Article If You Don’t Have To

f you have promised your readers an article per week, then you pretty much have to produce a blog article a week and you don’t have the luxury of waiting for inspiration. Luckily, if you are clever about it, you can find ways to always be writing about what you want at the time, without being too pressured to completely finish the article you’re currently on. When you force yourself to write something and you are just typing words to get the article out, you aren’t going to be writing interesting content. You want to be excited about every idea you’re writing about, that way your content will be the best it can be. Your readers deserve amazing content, and really our job is to provide that for them. Some people prefer to get a topic in mind and just force their way through a topic so it’s out of the way and completed, and that’s a perfectly fine way to do things, but if you want to try something different, try abusing the draft feature. We start our articles by just creating a bunch of titles about whatever we think is interesting at the time. We have 18 drafts right now, about slightly different things, that I can look at and start typing away at whatever topic inspires me at that particular time. This is honestly the only way I could keep writing articles, because I’m just not creative enough to come up with 2000 interesting words about a topic on-demand. I mean I could but the effort would have to be enormous and I’m not sure it’s worth it, at that point. After a while your articles will start getting done one at regular intervals and you’ll feel more free to choose what you want to write about at any given time.

How To Make Higher Quality Content

If you’re trying to be a content creator you’ll quickly realize that in order to get anywhere, you’ll need to either be insanely smart, talented, rich, famous, or have the best product that people want. People want your content, but more people will want it if you increase the quality of it.

You might not be able to immediately change how famous, rich, smart, or talented you are, but you can always change the quality of the product you’re creating.

Improving is never an easy task, but here are some content creation tips to help you improve your content quality:

Be Careful With Ads

Ads can provide income, which is great, but ads can also decrease the user experience. If your customers want cheap trashy sites full of ads why wouldn’t they just go to the other 10 billion sites made already? Can you use ads and be successful? Of course you can, ads are really amazing, but don’t scare your audience away with them. Each person is very, very important when you are first starting out, because each person can provide word-of-mouth advertising for free.

Word-of-mouth advertising is amazing because the sale usually occurs between friends who trust each other.

You are much more likely to download an app that a friend tells you about than any app I could ever recommend to you, regardless of the actual quality of the app. Trust is huge, and any time you can get free advertising power, advertising your business anyway, you should do it. You don’t necessarily need to place ads on your site to make money. You can think of your site as a way to get amazing products to your customers rather than a way to get amazing money from your ads.

That difference will set you apart from the crowd who always has 1:30 of commentary before each video on Youtube because they have to beg for donations. Just make good content, ads suck.

One platform I have had a small amount of success with was using Microsoft PPC text ads to send traffic to Bookshop.org, which has a really wonderful affiliate program and service.

Don't Be Greedy

This is kind of a continuation of the first tip, but greed is just disgusting and no-one appreciates it. Until recently it was popular and respected to take advantage of every situation for personal gain, but these days, people are getting sick of all that. They just want to have good experiences, they don’t really care about the money or the power trips. They care about how people are treated. If you treat people right, they will treat you right. Why would people be your fans if you just want to take their money? Would you want to be someone’s fan if all they do is throw ads at you all day? No, you probably wouldn’t … so why would anyone want to read your articles, or watch your videos if that’s all you do? This site still has articles up from when I didn’t understand that concept. I’m not even sure if I fully follow this tip, especially because I still leave them up. But, that’s ok, you don’t have to be perfect, and sometimes you have bills to pay, just try to keep your customer in mind every once in a while and see how they react. If you treat your customers properly, they’ll gladly throw money at you just to help out. Because they’ll love you, and people will do anything for love.

Let Your Content Sit And Get A Second Opinion

Sometimes your content isn’t the best when it first gets completed. You’ll want to get it done and convince yourself it’s “good enough”. There’s nothing wrong with that, You can even argue that going back later to fix your articles or content can help with your SEO, but we prefer to just let things sit for a little while and re-read, or rewatch it later to try to improve the quality… Sure we will still miss mistakes, but there is always something that gets improved and it really helps. Doing this doesn’t interrupt the flow of your content releases much, and your content improves, which will get you more viewers. It is also a good idea to have a friend read your articles, or view your videos. Different perspectives are always good and you should at least give them a listen. You don’t have to always do everything one of your readers/viewers suggests, but try to at least pay attention to what they want.

Do What You're Passionate About

This may not apply to some of you, because people can be extremely passionate naturally and already be doing what they are passionate about, but a LOT of us often get trapped into doing jobs we aren’t passionate about, jobs that just pay the bills. 

Just paying the bills is wonderful! But if you’re going to be “just paying the bills”, be doing it doing something you love. If you do that, you’ll find yourself wanting to try harder and be better at what you do, then you’ll be more successful. 

It’s really as simple as that.

Spend A LOT Of Time Learning

Even if you’re naturally gifted at something, the more you research it, the better you will get at it. If you are not good at something, you can still just practice it over and over and eventually be able to be good at it. You just have to put the time and effort in, but most people can’t find something they like enough to want to put ALL of their time into. I can’t tell you what to be passionate about, but this video explains it best by basically saying “You have to try things to see what you like, otherwise you’ll never have what you’re looking for.”

Add In Visuals To Your Posts

People LOVE visual stimulation and long walls of text aren’t visually appealing to most people. They don’t mind reading, but they like to see things and hear things too. You can use all mediums of communication to engage with people so use them!

Some people don’t use images because it is a lot of work, but their content doesn’t look good and I wouldn’t even know if it is good, because the site gets closed immediately if there aren’t any kind of visual stimulants.

(Disclaimer: I receive free premium credits when people sign up for canva through this affiliate link.)

You can use Canva for free to make any of your pictures look better with custom text and design templates.

On the topic of using other forms of content to increase the quality of YOUR content, make sure to put in an effort to support other content creators. When you use someone’s stock photo and they don’t ask for attribution, try to give them a shout-out anyway. If you are too busy and you forget, it’s no big deal, but try to help other people and they will try to help you, it’s karma.

The people who are most successful are the ones who focus on providing value to other people. Other content creators are people too.

Don’t Forget To Update Old Posts

Admittedly, this very sentence you are reading is actually an update that I am adding to this post after it was already published. Google will give you a better Search Engine Optimization (SEO) ranking for having content that is up-to-date and full of value. This is huge because Google basically controls the internet as far as internet marketing is concerned and organic traffic from SEO is extremely valuable and important to businesses. You don’t have to update your posts every day, and you don’t really want to just spam useless information out there, but be sure to stay on top of keeping your articles up-to-date and relevant. The competition is relentless, so if you drop the ball they will TAKE it from you… Don’t be lazy and give your viewers/readers some stimulation. They deserve at least that much.

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