Everybody sees those people with 20,000 concurrent viewers and thinks “wow… that must be nice” and you’re right… it is.
With that many people willing to pay attention to you on a consistent basis, your influence rises and you have the potential to not only make more money, but to connect with more people and make a bigger impact on the world.
BUT, there’s a problem…
If you take a look at JUST STREAMERS, there are over 7 million active channels on Twitch alone… so it’s hard to get noticed and it gets discouraging very quickly.
You can’t just turn on your stream and expect people to flock to your channel. There are likely tons of people who are just as interesting as you, if not more interesting. THIS IS OK AND NORMAL.
With that being said, you are going to need some tools to help you out.
Here are the 4 things every content creator needs in order to build their following and become successful at it.
When I say “equipment”, I don’t mean that you have to spend a ridiculous amount of money having the best of the best.
Honestly, I would advise against spending absurd amounts of money at the start, because becoming a professional content creator isn’t for everyone, even if you think it is.
With that uncertainty in mind, that doesn’t mean you don’t have to meet certain basic minimum requirements.
If your computer or internet connection can’t handle the game you are playing… no-one will stick around to watch you play the game even if you are used to the game stuttering and you can play the game fine.
If you are going to invest the money into anything, invest it into a decent computer. If you decide later that you no longer want to be a content marketer, at least you’ll have a nice PC to play video games with, or whatever else you choose to do with it.
Everything else, equipment wise, like lights, a camera, and a microphone can be inexpensive. You can even start off with no webcam at the start just to get used to everything, but you’ll want to get a camera ASAP.
I’m not saying get the cheapest products out there, but you don’t need to start off with a $500 microphone.
Here are a few pieces of equipment that can help you get started, without bankrupting you:
You don’t have to spend $3,000 on a desktop to do what you need to do. 16GB of RAM, a modern CPU, and a modern GPU is perfectly fine. Here are a few solid computers for sale on Amazon that will do what you need to do, and won’t break the bank.
Once you’re making money with from your content, THEN you should think about going for the $3,000 setup.
You want people to be able to see and hear you, so a good microphone and webcam are important.
I tried using a built in webcam from a laptop, and frankly… the quality was a joke.
What kind of shoes are in the picture above?
You don’t even need to read the name, and you probably already know what they are.
Huge corporations and businesses around the globe spend ridiculous amounts of money on their brand name and things like logos and slogans, or even domain names.
Do you think they would spend all of that money without getting something out of it? If people recognize your logo, or face, or even the colors you choose to use… you win, you just want to get their attention and get them to remember you.
When you see the Mcdonald’s sign, you don’t need to read the name to know there’s a Mcdonald’s nearby.
Some people even use ridiculous publicity stunts for their brand. As long as viewers remember you and get sucked into your stream, and want to come back, you win.
Branding CAN cost a lot of money but it doesn’t have to. You can get freelancers to do graphic design work for very cheap on sites like Fiverr.com. You’ll get 20% off your first purchase if you use that link, by the way.
You want your content to be as visually appealing as possible and having a good logo, Youtube thumbnails, or Twitch channel overlays will help make your brand stand out.
Social Media Campaign
UNLESS YOU ARE ALREADY FAMOUS, OR A PROFESSIONAL GAMER, PEOPLE ARE NOT GOING TO JUST FIND YOUR STREAM NATURALLY, AT FIRST!!!
You are going to need to spend time EVERY SINGLE DAY talking to people and getting your name out there on social media.
The best advice anyone can give you about this subject is located at about 3:00 in this video made by one of the most successful gaming streamers right now, Ninja.
Your Own Website
Some people may ask “why do I need to have a website? I’m not selling anything….”
Well…. yes you are. You’re selling your entertainment, and companies are going to be paying you for ad space.
This is why you want as many followers as possible. Sure, the subscriptions from viewers are great, but they are only the tip of the iceberg when it comes to money-making potential.
Websites are easy to make these days, we even have written a guide that walks you through the process of making your own website. Check it out!
By having a proper website built, you can not only increase your following because of people finding your site through Google search, you can also send your already existing following to your site too get even MORE ad revenue AND you can self promote your own products or content on your site to increase the revenue in whatever area of business you end up enjoying the most.
The cost to have a website up and running is very minimal, about $100-$200 a YEAR, and the amount of money you can make off of one is easily well worth the investment of time and money.
There are people making six figure incomes off of their websites alone so don’t underestimate their value just because you don’t think you have a product to sell. There is always a product to sell.
You can easily go from knowing nothing about websites, to having your own site set up within a day.
You can even pay people a very small fee to build you a website so all you have to do is send people there and receive money when they view ads. The risk of having a website is ridiculously low because the costs are almost nothing to keep them up and ad space pays fairly well and consistently, if you can get people to your site.
The biggest thing, is consistency.
If you can’t consistently release content, then you’re going to struggle.
Besides that, quality is really important as well.
Put the extra time in to make your content a little bit better than you have to, it’ll pay off.
If you want to learn everything I know about content marketing, I’ve made a 100% free content marketing training course.
I know… that’s what ALL the online marketers say, but this one doesn’t have any up-sells or pay-walls, because I believe this kind of information should be free to everyone, because making people’s lives better is more important than money.
Plus, if you were paying attention, there’s more ways to make money than just selling courses all day.
I hope this helps, have a great day!