Content Marketing 101: Content Creation Guide

content creation guide

If you’ve made it through the first lesson, which discusses how to think about money so you don’t bankrupt yourself by becoming an entrepreneur, and the second lesson, which discusses your niche, branding, and starting a website, then you’re ready to start making content!

In this lesson, I’ll cover important topics like:

Learning these topics, and everything I’ve discussed up until this point, is pretty much the bare minimum that you’ll need to know to make it as a content marketer, but I’ll still be adding in other lessons to help you on your journey.

Just so you’re aware, this will just cover some basics about content creation.

A more in-depth look at creating content will be included in other lessons, simply because it’s such a huge topic to cover.

So let’s get to the fun part – content creation!

At it’s core, content can be broken down into four types.

Different types of content are going to be better for different people and different applications, and the different types can even be combined.

For example, someone who is really active, like an entrepreneur, may not have time to sit down and read very much, even though they probably should.

Does that mean they don’t ever have time to learn? No…

They may be more likely to buy an audiobook instead of buying a regular book, that way they can listen to it while driving to meetings.

Someone who is hard-of-hearing may want subtitles on their videos, or prefer to just read information instead of watching a video in the first place.

The point is – there’s a time, and a place for every one of those four types of content.

Which type of content should I make?

If you’re really trying to be a content marketer, you should REALLY consider making all of them.

Most of us are pretty terrified of being on camera, but so what?

You’re going to have to get over that immediate, and I’ve even made a video JUST for you, that way I can hopefully help you overcome your fear.

Hint: I’m terrified of being on camera too, but if I can do it, so can you!

Why should I make all the different types of content?

When I first started this journey into content marketing, I was too scared to do anything other than write articles.

Very quickly, I realized I was going to want some kind of images to go with my articles.

Having a page with 2,000 words on it just simply didn’t look good, and no-one was going to make it through that.

Additionally, I was learning about generating organic traffic through sites like Pinterest, which is a REALLY visual-based platform, so it just made a lot of sense to be creating content in both the text form, and the image form.

After a while, I was noticing that there were only so many ways I could write articles about the topics I was covering, without being super spammy anyway, so that naturally led to making content in the video form.

I was watching Joe Rogan on Youtube and realized that he was making Youtube videos AND using the audio for his podcast at the same time, so without even realizing it, I had already started creating audio content.

As I mentioned before, different people have reasons for consuming the different types of content, so it’s in your best interest to be able to provide it in the form they prefer.

Creating Content That Adds Value

When I first started a blog, I began by creating content like this:

making valuable content

Honestly, I STILL find myself doing it sometimes when I can’t think of anything valuable to create.

There’s nothing wrong with making content like this SOMETIMES, but stop for a second and think about what makes content valuable…

If there are already 1,000 other Rakuten reviews on Google, does the world REALLY need another one?

Even IF there’s only one Rakuten review on Google, are you REALLY solving problems in the world by sharing your opinion of Rakuten.

Don’t get me wrong, Rakuten is a good service, and some people make an absolute killing by writing reviews… I’ve even made $4,500 from ONE article reviewing a social media app named Zynn when it first came out, HOWEVER … that success story was short-lived, and for a good reason.

I wasn’t really solving problems for people. I was just referring people to an app.

Fast-forward to today, and here I am writing a free course about content marketing which will help people become financially independent, and hopefully live a better a life.

Can you see the difference?

It makes all the difference in the world…

Here’s a video from a guy named Evan Carmichael which features Tony Robbins and discusses the importance of adding value.

Personally, I find Evan Carmichael to be a little bit annoying, BUT his content adds tons of value and this video explains it well:

You don’t have to start out adding a ridiculous amount of value, but you DO need to keep striving to add as much as you can.

If you keep doing that every day, you’ll keep becoming more capable of adding value, and you’ll become a better person, which will make you feel better about yourself.

Think about that concept for a minute…

"Try not to become a man of success. Rather become a man of value."
einstein
Albert Einstein

Search Engine Optimization Basics

Search Engine Optimization, or SEO, is one of those topics where a person could spend their entire career learning it, and still be learning constantly.

Google changes their search engine algorithm constantly, so it’s virtually impossible to be fully up-to-date with every aspect of it, unless keeping track of it is your career.

This section WILL NOT cover every single aspect of SEO, but with that being said, I’ll cover the basics for you so you can start off on the right foot.

What is Search Engine Optimization(SEO)?

SEO is simply the process of making your content appear on search engines like Google, Pinterest, and Youtube, when a person searches for a topic.

This helps you generate what is known as “organic traffic“, which is a very powerful thing from a scalability standpoint.

Organic traffic allows you to gain viewers, and in-turn make revenue, without you actively working on generating that traffic, essentially.

This allows you to use your time creating more content, while your old content gains you views and revenue, that way you can exponentially grow.

There are a few VERY important parts of SEO that you need to know about, such as:

 

Let’s quickly go over each one, that way you can have the tools you need.

Searcher Intent

When someone types a search query into Google, they have the intent of solving some kind of problem.

Whether that problem is “I’m bored” or “I need a good lawyer”, every search has some kind of purpose, and your job is to fill that need better than everyone else.

Having a solid understanding of why people search for the things they search for will help you to create content that will fit their needs.

For example, if people want to learn how to become a content marketer for free, hopefully they’ll search on Google and this course will come up.

Google’s job is to match the searcher intent with the appropriate content, and our job as content marketers is to help Google do that.

Keywords

Google uses an algorithm to figure out which pieces of content it should display at the top of it’s search results (SERPs for short), and to do this, it relies on keywords.

If you’re looking for information about “how to make a website”, then Google will analyze that long-tailed keyword and try to find the best results for you.

Creating high-quality content that fills the needs of the person performing the search, and using keywords to let Google know that your content matches that search is a huge part of SEO.

Here’s a video from an amazing and honest Blogger and Youtuber, named Shaun Marrs, that describes how to perform keyword research better than I ever could:

Ranking

The higher your content ranks on search engines, the more traffic you’ll get, and the more money you’ll make, generally.

I’ve already discussed a little bit about ranking, but there are a few more things you should be aware of.

This video is from a guy named Brian Dean, who runs a website named Backlinko.

He’s AMAZING at SEO, and this video adds a LOT of value for people new to SEO.

Penalties

People have been trying to trick Google into ranking their websites #1 for years, and Google actively fights back against people who do it.

Google has some rules now, some which they enforce more than others, but it’s a good idea to try to avoid doing things that don’t follow the Google Webmaster Guidelines.

Here’s a video from Neil Patel that will help teach you how to avoid Google penalties:

What's Next?

Now that you have a rough idea about how to create content, you’re going to need to know how to get paid for creating that content!

In the next lesson, I’ll cover topics like:

I look forward to seeing you in the next lesson, and I hope you found this one helpful.

Thank you, have a wonderful day!