What is organic traffic?
Organic traffic is essentially passive traffic that comes to your website through people entering search queries into search engines, like Google, Bing, Pinterest, Youtube, etc… and being given organic search results by the search engine.
By “passive traffic” I mean readers or viewers that come to your site or offers without you having to do anything (other than post the initial resource), because they simply searched for a topic, found your site, and clicked on it to learn more about the topic.
Sounds “too good to be true”, right?
Well, it’s not!
That’s the whole point of search engines.
There’s even an entire industry devoted to optimizing organic traffic… it’s called Search Engine Optimization, or SEO.
What's the difference between organic traffic and direct traffic?
We’ve already established that organic traffic is people coming to your site, or offers, passively by performing queries on search engines… and the other side of that coin is “direct traffic”, which is when you have to go out and ACTIVELY get the traffic yourself.
There are a few major differences between organic traffic and direct traffic, so let’s go over them.
1.) How long it takes to generate traffic
SEO takes a while for it to actually have any affect. It’s a VERY long-term type of strategy.
Google usually won’t even put your articles on the front page, even if they’re amazing, for a few months.
This is commonly referred to as the “Google Sandbox”.
On the other hand, direct traffic is more of a short-term approach, ASSUMING you know people.
Realistically, if you have zero followers then BOTH are pretty long term approaches, BUT you can get direct traffic coming in much faster than you can get organic traffic.
All you have to do is post in the appropriate social media channels for whatever niche you’re in, and if the posts are good, then people will want to come learn more from your site.
2.) Long-term effects
SEO may feel kind of slow, BUT it helps you scale your website DRASTICALLY.
For example, if you write 30 high-quality articles that eventually rank on the front page of Google, those articles will constantly bring you organic traffic while you work on other things.
This allows you to keep building more and more organic traffic sources, to the point where you’re getting millions of views each month, if you keep at it.
Here’s a screenshot of some Google Search Console data to help show you what I mean:
As you can see in the picture, as more content get’s added, the amount of impressions and clicks generally increase over time.
It takes a while to get it going, because of the Google sandbox effect, but once it does… it’s really quite helpful.
Now here’s a screenshot of what happens with direct traffic:
As you can see, it’s almost the exact opposite!
As you post on social media and other marketing channels, you get more and more followers and impressions, but as soon as you stop… it all goes away, almost immediately.
Which is better, organic or direct traffic?
Honestly, it’s “best” to use a combination of both.
HOWEVER, certain types of people may have better luck than others with each approach.
If you’re whimsical, creative, and charismatic then your social media posts may go viral and be a much faster and easier solution than learning the ins-and-outs of SEO.
Some of us don’t have that luxury.
Personally, I’m more analytical and kind of boring, but I can pump out articles with a lot of useful information, so SEO is most likely a better choice for me.
As I mentioned before, when you rely on direct traffic, if you stop posting then your traffic drops to zero, so you kind of get yourself stuck in the time-vs-money trap that all of us dread.
Since traffic is basically income, it makes sense to want it to come in passively, that way you can keep growing and growing, even while you’re asleep.
That’s why the whole “passive income” and “SEO” buzzwords are getting forced down your throat by every single online marketer in existence.
Organic traffic is VERY valuable and sought after because no-one wants to spend their time working when they could be having fun, but you could also make the argument that you can have fun, post pictures and videos of you having fun on social media, and then make a really good life for yourself with just direct traffic.
There are people who do it, and only you can decide which way is best for you, but hopefully this article helps you figure out which one you prefer!
Teaching you everything about Search Engine Optimization, and how to get organic traffic in the best ways possible, is a little beyond the scope of this article, but here’s a link to a really great article about SEO from people who do it for a living.
Thanks have a great day.