Social media has worked it’s way into households, businesses, and even our pockets, so it would be foolish to pretend that it isn’t a big deal.
HOWEVER, social media is also designed to distract you and to make it convenient to buy a whole bunch of things you don’t need, so whether it’s worth your time or not depends entirely on how you choose to use your time.
When I first started I thought I HAD to get a billion followers on all my social media accounts, but I quickly realized that all I was doing was spending all day spamming on social media and getting nowhere.
Number of Social Media Posts
At first, you’re going to think “I need to get followers as fast as possible so I need to post as much as possible.”
I got suspended from 3 different social media platforms my first week for spamming too aggressively.
Social media can take up a huge amount of time, especially if you’re having to spend time creating high-quality posts, so I really keep the number of social media posts to a minimum.
I find that if I just post on all my social media accounts when new content is released, and interact when I need to, everything seems to flow better for me.
When to Post Social Media Content
Some people worry about the time of day, or the day of the week, they should be posting their content.
When you’re first starting out, you don’t have to worry too much about this. Just practice getting good content out there and finding out what works, then you can optimize your processes as much as you want later, when you can afford to.
Social Media Platforms You Should Use
Not all social media platforms are created equal, and some of them are a better, or worse, choice depending on the type of content you produce.
While you don’t want to overwhelm yourself, or get distracted, social media can be a huge asset for growing your business.
Here’s a breakdown of the social media platforms we think you should use to build your business and why, or why not, they’re a good fit for you.
Youtube is making a lot of people a LOT of money right now. People love videos and Youtube is the place everyone trusts to find good videos, so naturally you’ll want to try to tap into that huge market.
According to Business Insider, Youtube has 1.8 billion monthly users, and it’s currently the second largest social media network.
Making videos can be challenging and time consuming, but it’s worth it if you put in the effort. You can make videos about anything you want, so just do your best to try to make something interesting.
The idea doesn’t have to be brand new, or all that amazing, just make something that you can keep making consistently.
Every source of traffic you can get adds up.
Once you start building up a following on your other social media accounts you can send them to Youtube, and vice verse, which will help you grow.
You could dedicate a course, or website specifically to Youtube strategy if you want, so it’s a little difficult to give a proper rundown of a Youtube strategy in this kind of article, but here are a couple tips to help you get started.
- Be Consistent
- Plan Everything Well
- Watch Other Channels
- Release A Lot Of Content
The Zynn App is pretty much identical to Tik Tok in the sense that you just upload short videos, watch videos, and engage with people.
The difference is – Zynn actually rewards regular people for doing these things, not just huge influencers with big advertising deals.
Zynn isn’t going to be worth your time if you aren’t making videos for whatever project you’re working on, but if you’re making videos anyway, you may as well syndicate your content and get it seen by more people.
I’m sure social media marketers can make a killing on Zynn, but we just use it for content syndication. While social media marketers use some of the same tactics, and are often confused for the same thing, I find a more traditional affiliate marketing approach fits my personality better.
However I’m sure if you build up a proper personal brand on Zynn, you’ll probably do okay. I’m already seeing some of the same faces over and over.
The only way I currently use Zynn is to cross-post a Youtube video for more exposure. It only takes a few seconds to upload the videos and it will get you viewers passively.
Pinterest is one of those apps that looks a little weird but has tons of hidden potential when you scratch at the surface a bit.
In a nutshell, on Pinterest you create custom “Boards”, which are just a way of organizing “Pins” by their theme, keywords, or however you feel is helpful and fun to you. These pins can be photos or videos, they have a description area where you can abuse SEO strategies (Search Engine Optimization), AND they will redirect people to a URL of your choosing when they click on the pin.
What makes Pinterest absolutely bananas for driving traffic is it essentially functions like a search engine, rather than a true social media platform that wants you to talk to people for engagement, like Facebook for example.
This means that your amazing, high-quality pins will actually increase their exposure over time rather than decrease, like they do on the other social media platforms, twitter particularly.
Pinterest is perfect for shy people, like me, who don’t really want to engage with an audience. Some of the other platforms require you to engage heavily and I find it relaxing being able to just focus on content rather than that whole “hey guys! *points and winks* yoyoyo this is your boy….” type of approach.
There are tons of more advanced ways to manage your Pinterest accounts, but my situation didn’t allow me the time, or the resources, to either learn how to make the most of those strategies, or hire someone else to do it for me.
This is what worked for me and it will work for you too:
1. Post Pins Consistently
As a blogger, you’re going to be releasing a lot of content and doing it over a long period of time, so it makes sense that the same would apply to social media platforms, like Pinterest.
Luckily, Pins can be made very quickly and easily, and mostly are used to support your other content, not really to be the main focus of a user’s journey.
If your content is on a schedule, like mine is (finally), then you can just add Pin creation to that schedule and that helps create consistency.
If you just spam out a bunch of Pins the first week and then never really mess with Pinterest consistently, your Pinterest traffic will die off and it just won’t work out right.
2. Add A Way To Easily Pin Articles
It can be annoying to create pins, but you can get a lot of easy traffic just by adding a way for people to easily pin your content.
I use the social links widget on Elementor Pro for some sites, and I use the Pinterest chrome extension as well.
The Chrome extension allows me to just click on pictures in my browser and easily create a pin from the image, and Elementor Pro basically will do the same thing, but using the featured image.
This is a really quick and easy way to get your content out there without having to spend a lot of time, effort, or money creating pins.
Facebook is the most popular social media network in the world with over 2.2 BILLION users.
Obviously you don’t want to overlook the biggest social media network in the world. You don’t have to spend all of your time on Facebook itself, or even build a following on Facebook, but you will still need Facebook to show Facebook users ads, if you choose to use paid ads, and any following you can get is a bonus.
Followings CAN get pretty absurd if you put the effort in, but you don’t have to really be an internet personality to make it all work.
There are other ways to use Facebook for traffic, like posting your content in relevant Facebook groups.
Depending on your personality you may find Facebook easy OR hard to build a following on, just like with any other platform. I’m not very social so I barely use Facebook. I still use it a bit and still have to interact with people but I spend most of my time on Pinterest because it allows me to focus on content rather than personal relationships.
I use Facebook almost like a combination of Twitter and Reddit.
I create Facebook pages and Groups for my niche sites, then I post links to my content there, share it to other groups, then get free traffic.
There’s really not a whole lot to it, and Facebook made it really easy and convenient to do things this way.
Twitter isn’t a social media platform I spend too much time or energy trying to figure out, but it’s very useful for increasing your reach.
It’s a very “Spammy” feeling platform, but it’s nice to just spam out short little low-effort tweets and get views.
Twitter is really easy to build a following on. All you do is basically tweet short little messages with 2-3 relevant hashtags, a list of people to tag that you can just copy/paste, and either a GIF, photo, link to your site, Youtube video, stream, any kind of content you make and want to promote.
The reason why you tag people is so they will retweet your tweet. If you tag people with large audiences, they will retweet your tweets and their followers will see your tweet. This is what makes tweets go viral.
If people keep seeing it and retweeting it, more and more people see it, but eventually no-one retweets it and the tweet dies.
Just tweet regularly and make sure to tag people and you’ll get followers. People also like when you like and retweet their tweets and will sometimes follow you just for doing it.
I know this is kind of vague and generic advice, but the truth is – it’s a very simple process. You post decent content consistently over a long period of time and people will view it and follow you.
The value of a single tweet isn’t very high, Twitter is mostly a spam-fest anyway, BUT you can still get tons of viewers from just being consistent, and more viewers means more income.
Are Paid Ads Worth It?
Paid ads are like anything else in business… They CAN be worth it, IF you put the effort in.
When I first started I assumed that paid ads were essentially just automatic traffic increases and would be profitable right out of the box.
Unfortunately, that’s not the case at all…
In my experience, paid ads are really useful, just not in the way a beginner would assume.
Rather than just throwing up an ad and watching money pile into your bank account, it’s more of a game of “I need to collect this data and turn it into something profitable without going bankrupt.”, so keep that in mind if you decide to mess with paid advertising.
Social Media Marketing Tips
I feel like it is important to start from the very basics, even if most of you know this stuff already. If you have some experience already then you can sip to the next section because you’ll have already read this.
- Be Consistent
Your users want to look at content and want to buy cool stuff. Unfortunately, they only want to do these things at certain times, not 24/7. This means you need to be able to constantly be putting out new content or interacting somehow with your potential customers in order to make sure you are ready at the exact moment they are ready to spend money. Not only that, the algorithms that control which posts appear to other users want to b giving people fresh content so they are going to prioritize people who are consistently putting out good content… which leads us to the next tip…
- Focus On Creating Amazing Content With A Lot Of VALUE
There is a LOT of competition on the internet, and you need to have every advantage you can get. It takes time, effort, talent, and creativity to create content that is amazing. Providing value can be hard as well, especially when you are trying to figure out how to sneak affiliate links and sales pitches into your articles. It’s very hard to just say “I’m going to spend all week on this without any way to make money off of it, but I need it to be the highest quality possible”. You NEED to get a handle on that or you will fail. Greed = Bad, Value = GOOD.
- Engage With Your Community And Get Them To Engage
Ultimately you want to be connected to as many people as possible and just spamming thoughtless messages out probably won’t do the trick. You technically CAN succeed without engaging with people, but doing so will hinder you in the long term. It’s extremely hard to identify your perfect audience if you are completely detached from them, and it’s extremely hard to sell any audience a product, so do yourself a favor and just connect with some people, even if its not a huge number of people.
- Go Out There And Get Followers
People won’t know who you are when you first start out, and that’s ok. You can’t expect people to just randomly stumble onto your website or social media profile, you have to go put yourself out there. You have to talk to people in groups and post relevant information. This video from a the top grossing content creator Ninja sums it up perfectly.
Mistakes To Avoid
We all make mistakes, and mistakes will happen, but it’s in your best interest to learn how to avoid, or mitigate, the ones that occur constantly. At the minimum, at least be aware that they exist, so when they happen you don’t feel like you’ve failed beyond repair.
Getting distracted and wasting hours arguing or getting sucked down the social media rabbithole will kill your productivity.
Your ability to focus is what will set you apart from other people. If you can’t focus, you’ll have a hard time competing in the business world, unless you can find a team who can focus for you.
One of the first “ideas” you’ll get, ESPECIALLY as a blogger, is something like “I should just have 10 websites and then I’ll only have to get them to $100 a month each, it’ll be easy and fun!”
Have fun with that…
You can do a good job on multiple blogs at once, BUT it’s not as simple as that when you’re new. A lot of your time has to be spent learning how to be a blogger, and after a while you’ll burn out if you aren’t very careful.
I can only handle about 2 blogs at a time. That’s just the number that works for me. One blog feels too boring, I have to write about the same thing every day, but two blogs allows me to have a little variety, without spreading myself too thin.
Comparing Yourself To Others
When you’re trying to learn how to do something, it’s natural to look to people with experience for guidance.
It’s very easy to get intimidated by the amount of knowledge people have in a topic they have spent years studying.
The good news is – their success is not your failure.
The self-help gurus constantly preach “compare yourself to where you were yesterday”, and there’s a good reason for that. If you focus on what other people are doing, you won’t be building YOUR dream, you’ll just be intimidating yourself.
So learn what works, and what doesn’t work, from other people, then go do it. Don’t worry if otherpeople are better than you.