If you’re not familiar with the term “YMYL”, it stands for “Your Money Your Life”.
What this means to us is, Google is picky about which websites it will show for topics that can have a big impact on someone’s life.
But how much does this affect someone trying to start a blog in a YMYL niche?
That’s what this case study is trying to find out.
I want to find out if YMYL niches are harder to break into than regular niches, or if people are just worried over nothing.
So I created a couple sites to test it out.
On is a YMYL niche, and the other is not, to compare and see which one ends up being more successful.
Both of these sites were started at the same time, and I will be trying to put an equal amount of effort into each, until I get the data I want.
Progress so far
Both of these sites were created at the beginning of April 2020.
I wanted to give them time to age a little bit and build up some content.
As of right now, it has been about 4 months, and I think we are ready to start monitoring things to see what happens.
It has been fairly steady growth so far, and I don’t see any reason why things would stop.
The content is easy to write, although not all of it ranks very well so far, but some of it does.
I started off writing about things that are a little less YMYL-heavy, to try to get a little traffic and authority built up.
There hasn’t been a whole lot of revenue from this project. I have been getting random referral bonuses for a few things, but nothing worth bragging about. The revenue from this project has been getting included in my Reddit case study in r/juststart, and the UBI contribution has been getting taken out with that project until now.
There haven’t been a lot of problems, other than me trying to stay motivated and focused, but that’s always going to be a problem.
Currently I’m working on getting more articles written, both by myself and by freelancers, and I’m brainstorming potentially profitable pivots, or opportunities.
Once I get a couple more cryptocurrency app reviews done, then it may be time to slow down a little and direct some focus to my other blog, which started at the same time but only has 3 articles.
I’m getting quite a bit of content built up on this site, so I hope it will all pay off some day.